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New-Ray Toys Company Limited is a Hong Kong-based company, specializing in the design and manufacturing of die-cast and plastic toys. Established in 1987, New-Ray is expanding rapidly with offices being set up in the U.S.A and China.

Our state-of-the-art factory in Dong Guan, China has sophisticated printing machines that produce products with complex graphic designs in excellent quality, and making creative packaging. The factory is fully developed with cutting edge technology, all at one location, that enables New-Ray to maintain good production control, absolute product quality assurance, expeditious

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delivery lead times, with all New-Ray toys accounted at very competitive prices.

Die-cast scale models are one of the best highlights of our extensive product lines. With over 200 licenses, there are more to come. We are determined to increase licenses range and are fully committed to investing sumptuous amount on licensing. One of a successful marketing philosophy is “always giving choices” to customers. We do not only aim at giving extensive choice of licenses, we also produce a wide range of die-cast models such as cars, motorbikes and trucks scaled down to various sizes to suit adults as a collector item, or children of all ages to play with. Scale models are also further extended to play sets.